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As 2021 rounds off, NFT and metaverse narratives continue to dominate headlines. Beginning in relative obscurity at the start of the year, these markets have captured the attention of tech commentators and mainstream audiences alike, attracting billions of dollars of investment and creating entire industries seemingly out of thin air.But there remains a problem—despite the attention, the mainstream is still struggling to understand the utility of these sectors. Despite all their promise, NFTs and the metaverse lack the tangibility for the average user to grasp, and the high cost of entry makes it difficult for most people to even get started.But one startup plans to change all that.Hololoot—which is positioning itself as the world’s first Augment Reality (AR) NFT generator, marketplace and metaverse—is trying to bring NFTs and the metaverse to nearly one billion AR-ready devices already in circulation. Their app has been attracting attention from some of the biggest names in crypto, and their public sale is already making waves.

As a platform built with simplicity, scalability and utility in mind, Hololoot’s AR app has the opportunity to capture an enormous market that other blockchain solutions have so far struggled to reach. With $HOL launching at a moment of heightened media interest in the industry, Hololoot’s IDO is already turning heads in crypto circles as well as the broader consumer industry.

An IDO that demands attentionHololoot is preparing for their Token Generation Event (TGE) and decentralized listing on December 13. In the lead-up, their native token $HOL will be available in a public sale split across three launchpads over three days. Their first sale, which went down on Seedify on December 10, has set the tone for what is to come—according to the launchpad, Hololoot’s First Come, First Served pool filled in just 23 seconds, smashing their previous IDO records.Their second public sale, currently underway on Synapse, has similarly attracted a higher-than-average amount of attention, and their final sale, scheduled for December 12 on Enjinstarter, is expected to attract fierce competition from investors. More details about each launchpad, including the token price, vesting schedule and token contract address can be found on Hololoot’s blog.

Those who missed these launchpad opportunities will be able to get their hands on $HOL beginning 15.00 UTC, December 13, through PancakeSwap on Binance Smart Chain. After their token hits exchanges, Hololoot plans to launch high-APY staking pools to encourage liquidity provision, with further details on these pools being announced closer to their launch.Hololoot’s public launch follows successful private and seed rounds with backing from high-profile investors, including Enjin, Ferrum Network, Otis Capital, Legion Ventures and more.

The amount of interest in Hololoot, particularly from industry leaders, is signaling to the general market this is a project to keep an eye on. And with the amount of attention their IDO has so far received, Hololoot is likely to stay on the radars of those watching NFT and metaverse markets.


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